Bohemia Sekt sold over 15 million bottles of sparkling wine and other sparkling beverages last year

Starý Plzenec, 9 January 2017 – Bubbly is becoming increasingly popular among Czech consumers. Bohemia Sekt’s successful season brought sales of sparkling wines and other sparkling beverages on the Czech market up by almost 8% year-on-year to over 15 million bottles overall. The company based in Starý Plzenec, Czech Republic, sold a total of 28.5 million bottles of sparkling wines, other sparkling beverages, still wines and spirits last year, a 3% increase compared to 2015.

Starý Plzenec, 9 January 2017 – Bubbly is becoming increasingly popular among Czech consumers. Bohemia Sekt’s successful season brought sales of sparkling wines and other sparkling beverages on the Czech market up by almost 8% year-on-year to over 15 million bottles overall. The company based in Starý Plzenec, Czech Republic, sold a total of 28.5 million bottles of sparkling wines, other sparkling beverages, still wines and spirits last year, a 3% increase compared to 2015. 

“Last year we managed to increase consumption of sparkling wines throughout the year, so one could say we have slowly inspired Czech consumers to savour a bottle of bubbly even outside the Christmas and New Year’s seasons. However, most people associate bubbly with the end of the year, when they traditionally buy sparkling wines most often,” said Ondřej Beránek, director of Bohemia Sekt, adding that about a third of the entire year’s sparkling wine sales were made in December.

Still wine sales also on the rise

Sparkling wines and other sparkling beverages aside, four wineries in the Bohemia Sekt group – Habánské sklepy, Víno Mikulov, Chateau Bzenec and Vinařství Pavlov – produce still wines. In this category, the group sold nearly 11 million bottles, a year-on-year increase of just under three percent. The Habánské sklepy brand was particularly successful, with sales up by nine percent from 2015.

“Over the long term we have successfully boosted our sales of Moravian quality wines and predicate wines, and we intend to continue this trend in this category. It is crucial for us to secure a sufficient supply of grapes from Moravian vineyards to be able to better respond to the ever-growing demand for good-quality domestic wines,” said Ondřej Beránek.

Spirits made up the balance of 2016 sales. Bohemia Sekt sold the Pražská vodka, Nordic Ice and Dynybyl brands to the Stock Spirits Group in October. “We want our long-term focus to be fully on our sparkling wines and still wines from Moravia,” explained Ondřej Beránek in closing last year’s evaluation.

 

Contact:

Martin Fousek

Spokesperson, Bohemia Sekt

martin.fousek@bohemiasekt.cz

+420 606 628 790

 

Hana Pavlínová

Senior Account Manager, ADison

hana.pavlinova@adison.cz

+420 724 798 580