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Bohemia Sekt’s annual sales up slightly in 2020

Bohemia Sekt sold nearly 30 million bottles of sparkling wine, semi-sparkling wine, sparkling beverages and still wine last year, a 2% increase from 2019.


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Press release

Bohemia Sekt’s annual sales up slightly in 2020 

Starý Plzenec, 11 January 2021 – Bohemia Sekt sold nearly 30 million bottles of sparkling wine, semi-sparkling wine, sparkling beverages and still wine last year, a 2% increase from 2019. Success was seen in the sparkling wine category, where retail sales balanced out the steep drop caused by restaurant closures. Bohemia Sekt demi sec held its position as the country’s most popular sparkling wine in 2020, with sales hitting 7 million bottles. Unlike the sparkling wine, semi-sparkling wine and sparkling beverage categories, there was a slight decline in sales of still wine.

“The first wave of the coronavirus epidemic last spring and the second wave in autumn and winter had a fundamental impact on society, which was also reflected in the wine segment and our company’s activities. We faced steep declines caused by restaurant closures and the impact this had on our wholesale sales channel. However, we were pleasantly surprised by the general uptick on the retail market in the sparkling wine category, which allowed us to balance out these declines,” Bohemia Sekt CEO Ondřej Beránek commented on the results. 

Interest in sparkling wine grew in 2020
Bohemia Sekt sold more than 19 million bottles of sparkling wine, semi-sparkling wine and sparkling beverages in the Czech market in 2020, a 7% increase compared to the previous year. The Bohemia Sekt brand reaped the most success (sales up 9% year-on-year). With 7 million bottles sold, Bohemia Sekt demi sec remains the most popular sparkling wine. Also noteworthy is the positive result seen by a newcomer to the portfolio, Bohemia Sekt Ice, which has its peak season in summer. While enjoying sparkling wine in summer has been a growing trend over the past several years, the main season for sparkling wine remains December, especially the second half of the month. In spite of the adverse situation, Czechs did not miss their chance to toast in the New Year, buying nearly 3.5 million bottles of Bohemia Sekt in December.

Better classes of wines on the rise in the still wine category
The best-selling brand in the Czech retail sector, Habánské Sklepy, has seen sales grow. Despite the slump in the restaurant sector, Habánské Sklepy sold 8% more bottles of wine than in the previous year. Interest in wines with special attributes has experience continued growth, with the Víno Mikulov Sommelier Club reporting a year-on-year increase in sales. However, total sales in the still wine category have fallen 6% compared to 2019.



Contact: 

Radka Lejčková

PR Manager, PEPR Consulting

lejckova@peprconsulting.cz

+420 734 875 400