Czechs purchase sparkling wines mainly based on taste; Demi-Sec is most popular

Czechs drink 20 million bottles of sparkling wine per year. When deciding which sparkling wine to buy, Czech consumers believe the most important factor is taste, followed by brand name and price.

 

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Czechs purchase sparkling wines mainly based on taste; Demi-Sec is most popular

 

Prague, 17 June 2019 Czechs drink 20 million bottles of sparkling wine per year. When deciding which sparkling wine to buy, Czech consumers believe the most important factor is taste, followed by brand name and price. As high as 72% prefer sparkling wines with higher residual sugar, most commonly Demi-Sec (semi-dry) wines. In a taste test Czechs proved that they were highly capable of recognising even minor taste variations to within 10 grams of sugar. These findings stem from a recent Czech Winegrowers Union study focusing on taste preferences among Czech sparkling wine drinkers.

The overwhelming majority of those polled (86%) who preferred sweeter sparkling wine said that semi-dry Demi-Sec was their favourite type of sparkling wine. Among fans of drier sparkling wines, most opted for a Brut (74%).

“Although all types of sparkling wine are available on the Czech market, ‘Demi-Sec’ has been the long-term favourite. Only recently have we registered a slight increase in ‘Brut’. This shift is fuelled not only by trends in Western countries, but probably also by the greater emphasis on healthy lifestyles and the preference for drier wines and sparkling wines,” explains Ondřej Beránek, President of the Czech Winegrowers Union.

The study also indicated that Demi-Sec is the most well-known type of sparkling wine among Czech consumers, with 80% of respondents recalling the category. This was followed by Brut, which was known by over half of those polled (56%). In contrast, the least known type was Doux (12%), which is the category with the highest residual sugar.

When asked about their preferred brand, which nearly 60% of the respondents reported was a decisive factor in their sparkling wine purchases, Bohemia Sekt was the clear winner. The leader on the Czech market was most frequently chosen by 86% of buyers.

Czechs discovering single-varietal and alcohol-free sparkling wines

The leader on the Czech market also confirmed the clear dominance of the Demi-Sec category as revealed by the results of the study. “Historically, up to half of our sales are of Bohemia Sekt Demi-Sec, and we expect that it will continue to maintain this position. However, recently we have seen that Czech consumers are also starting to try new tastes. Our single-varietal Riesling sparkling wine and alcohol-free sparkling wines are doing very well,” explains Martin Fousek, Marketing Director of Bohemia Sekt.

“Sparkling wines remain an interesting complement to our portfolio, accounting for 7% of sales, with the greatest interest focused on semi-dry sparkling wines. However, we view this as a promising segment and we are planning on seeing further growth in the coming years,” explains Pavel Pastorek, Chairman of the Templářské Sklepy winery.

“Given the growing popularity of sparkling wines in the Czech Republic as well as the increasing number of local winegrowers making sparkling wines, it was only logical that the Wine Fund support the study. The results have provided us with valuable information regarding Czech consumer preferences that can help domestic producers better respond to their needs and wishes,” stated Jaroslav Machovec, Director of the Czech Wine Fund, which provided support for the study.

Additional information about the study:

The study was conducted by Focus for the Czech Winegrowers Union with support from the Czech Wine Fund on a sample group of 390 people aged 20 to 65 years who consume sparkling wine at least twice per year.

Additional information about the Czech Winegrowers Union:

The Czech Winegrowers Union, formerly the Bohemian-Moravian Association of Wine Companies, is an association of the country’s major winegrowers. Its aim is to support the development of viniculture and viticulture in the Czech Republic, facilitate cooperation among major winegrowers, provide professional know-how and familiarise the greater public with the ins and outs of Bohemian and Moravian wine production and distribution. The Czech Winegrowers Union currently represents nearly thirty companies that together account for more than 40% of domestic wine production and directly cultivate nearly one fifth of the country’s vineyards.

Contact: Michaela Vrbová, vrbova@peprconsulting.cz, 737 755 094, www.vinarskaunie.cz