Non-alcoholic products are no longer just Plan B
Just a few years ago, non-alcoholic products were more of a stopgap solution. Today, they are a fully-fledged choice. This is also confirmed by market data. Interest in non-alcoholic options has been growing steadily, both in stores and in restaurants. People are looking for taste, ritual, and atmosphere, just without alcohol. This is also confirmed by the 0 % Wine Friendly Initiative, which contributes to making non-alcoholic products part of the menu in restaurants and bars, giving guests a real choice. Want to know which establishments are part of the project? Check out the restaurant map.
