Bohemia Sekt, Partner of the World Figure Skating Championships
The World Figure Skating Championships were held in Prague for the first time in 33 years. The world’s figure skating elite arrived in Prague, and fans were able to admire the performances of today’s biggest stars in all disciplines. The championships featured an exceptionally high level of competition, breathtaking jumps, elegant choreography, and emotional exhibitions. The entire event attracted thousands of visitors from the Czech Republic and abroad. We are pleased to have been an official partner. Using AI, we created ads and spots tailored specifically to the championships with the tagline “The Best on Ice.” The campaign ran on TV, social media, and at points of sale.
