Prosecco consumption soars in Czech Republic, rising to 4.5 million bottles last year

Each and every year, Prosecco has been enjoying increasing attention amongst consumers around the world – and the Czech Republic is no exception. According to data from DOC Consortium – Valori Italia, more than 4.5 million bottles were sold in the Czech Republic in 2018 and consumption has risen by nearly 80% over the past two years.

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PRESS RELEASE

Each and every year, Prosecco has been enjoying increasing attention amongst consumers around the world – and the Czech Republic is no exception. According to data from DOC Consortium – Valori Italia, more than 4.5 million bottles were sold in the Czech Republic in 2018 and consumption has risen by nearly 80% over the past two years.

In 2016 more than 2.5 million bottles of Prosecco were sold in the Czech Republic, soaring to 3.9 million the following year. Last year was the most successful of the past three, going up nearly 17% year-on-year and placing the Czechs 14th among import countries. Prosecco Mionetto, distributed on the Czech market by Bohemia Sekt, is also enjoying greater popularity with sales growing by more than 42% year-on-year. “We have observed increasing interest in Prosecco primarily in the past three years, with sales more than doubling. Prosecco has become a popular beverage suitable for any occasion, and people have especially fallen for its fresh, uncomplicated taste. They enjoy it most neat or in spritzer-style mixed drinks,” Marek Žižkovský, the Mionetto brand manager for the Czech Republic, explained the growth in sales.

Worldwide sales of Prosecco outside of Italy exceeded 411 million bottles in 2018. The largest markets were the United Kingdom (34.9%), United States (20%) and Germany (10.6%), followed by France, Switzerland and Belgium.

Prosecco, an Italian sparkling wine made from Glera grapes, is characterised by the territory where it is made; only wine growers from the Veneto and Friuli Venezia Giulia regions of northern Italy may produce it. Production of the traditional sparkling wine has become the pride of the region, making it famous around the world.

Thanks to its popularity, Prosecco has also made its mark on the calendar: International Prosecco Day falls on 13 August.


Contact:

Alice Králová

PR Manager, Bohemia Sekt

Alice.kralova@bohemiasekt.cz

+420 733 148 127        

Dominika Koukolíčková

PR Manager, PEPR Consulting

koukolickova@peprconsulting.cz

+420 737 755 094